The Orange Public Library Foundation is hosting a free screening of the film documentary FRESH, which will be followed by a panel discussion on sustainable food and is inviting all interested in sustainability to attend.
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.
“FRESH began as a grassroots effort for a grassroots movement, and it’s been tremendously exciting to see the movie spread like wildfire. Within a month of our launch in April 2009, we received over 20,000 visitors and hundreds of screenings were organized. Today, FRESH is a community of over 100,000 advocates for healthier, more sustainable food, a film that’s used all over the world as a platform to raise awareness and connect people to solutions in their community. But that’s not good enough.We want to make fresh food on every plate the norm, not the exception. We want to reach 1 million people: gardeners, doctors, politicians, teachers, eaters. Not just because that would be a nice boost to our ego, but because we believe that FRESH can truly help get us to a tipping point, when sustainable food will no longer be just a niche market.”
FRESH the movie
When: Saturday March 15th at 3:00pm
Where: Orange Public Library & History Center
407 E Chapman Ave
Orange, CA 92866
This screening is free to the public, and sponsored through the generous support of The Joe MacPherson Foundation.
More information about the movie can be found at http://www.freshthemovie.com/